For us UX Design is all about making things easier, faster, and better for our customers. We create digital journeys that feel effortless, meet the real needs of customers as they shop with us, and show our commitment to exceptional service. We pride ourselves on innovation, developing tools to help customers find the perfect product with confidence, and exploring cutting-edge features that bring the customers journey to life in ways the industry hasn’t done before.

So what makes AO’s UX design special?

We’re all about our customers and explore what they actually want and need. Whether they’re busy parents, first-time buyers, or tech enthusiasts, we design experiences that feel tailor-made, using data, research, and real insights to guide every design, from customer feedback to analytics.

We work collaboratively with developers, stakeholders, and customers to make ideas come to life. Our designers don’t just create concepts; they craft experiences, design interfaces, and build interactive prototypes that customers and stakeholders can use and test. Accessibility is deep rooted into our processes, making sure that all our designs work for everyone, regardless of their abilities.

AO is data-driven business, requiring a world-class team of analysts, engineers and data scientists to ensure data and information is at our business users’ fingertips whenever they need it. It helps us enhance customer experience, operational efficiency, and strategic decision-making.

Through data capture and utilisation, the team collaborate with the wider business to give us the ability to truly understand customer behaviour and purchasing patterns, to create a tailored experience to each and every customer. From working with e-commerce, supply chain and logistics, to customer insights, marketing and brand, data helps refine and back up every decision we make. It also helps us to predict demand and manage stock levels and streamline our warehouse and delivery process.

We work at AO speed, so whether its real-time analytics, machine learning and AI, data governance or architecture, our team are set up for success with the latest tools and technologies at hand.

In essence, data is central to AO’s mission and purpose to be the destination for electricals and make customers’ lives easier by helping them brilliantly, all while maintaining operational excellence.

AO’s Delivery team is the powerhouse behind bringing our strategic roadmap to life. We’re here to turn ambitious plans into real results, and we don’t hang about. The team covers everything from Project Management and Business Analysis to our PMO, with one shared mission: to be the destination for electricals!

We work across every corner of AO, from retail to brand, marketing, and logistics—there’s no part of the business we’re not connected with. From the first lightbulb moment all the way through to go live, we take ownership and make it all happen at AO speed. That means we don’t just talk about what we’re going to do—we roll up our sleeves and get it done, today.

Our fast-paced approach comes with full end-to-end accountability, and we work closely with senior leaders to make quick, smart decisions when they matter most. No waiting around, no endless red tape—just positive outcomes, delivered with precision and pace.

Our wider functions within the tech team are part of our foundation and play a key part in our entire operation.

Our Infrastructure team are the backbone of technical operations. They maintain our servers and networks, ensuring our platform is available 247/365, whilst also enabling seamless scalability during our busiest periods throughout the year.

Protecting all data across the business, we have our Cyber Security team. They safeguard the data of our millions of customers, and mitigate risks of any potential attacks, ensuring we remain the UK’s most trusted electrical retailer.

All of our AOers have the tech and equipment they need to focus on delivering exceptional service, all because of our Service Desk team! They’re always on hand to ensure everything works to its full capability and issues are resolved quickly to prevent any disruptions. They are our frontline support and the unsung hero’s when a quick “turn off and back on” doesn’t work!