AO Jobs


Sales at AO

Our Sales Executives play a big part in keeping our customers content and their purchases protected. We’ve got a range of teams that look after our customers at different stages of their journey – just one of the ways we’ve been recognised as the UK’s most trusted electrical retailer.

But it’s not all work and no play.

Our sales social calendar is loaded with activities so you can celebrate your own wins too.  From team nights out to awards evenings – we know how to have a good time! And when you’re ready for that next step in your career, we’re here to help you succeed.

We like to keep things simple for our Outbound Sales Executives, so you’ll be tasked with speaking with customers to sell our AO Care insurance plan. That might be a few days after they’ve placed the order, or when their product’s manufacturer warranty is coming to an end to offer our value-added services instead.

And the best part? No cold calling. All of your calls will be made to our existing customer base – 100% warm leads!

It’s a fast paced, high volume sales environment – so if the buzz of closing a sale keeps you ready and raring to go, this could be the place for you.

We take a consultative approach with our customers, because nobody likes a pushy sales person. We trust you, and your experience, to get the best results every time.


Our inbound sales team are on hand taking calls from customers to support them through the buying process, and offering our value-added services as part of the conversation.


And it’s not just our customers we want to keep happy; we want our AOers to have a permanent smile too. With awards days, incentives and social activities to boot – you can be sure you can work hard AND play hard in our inbound sales team.


Did you know? 100% of our Sales Managers have been promoted internally! We make sure every single AOer has a defined career path with team and individual training sessions to make sure you’re always at the top of your game.


In 2019 we welcomed Mobile Phones Direct into the AO family. Not only did we expand our commercial offering into the mobile phone space, but we also extended our exceptional customer service to them too.


When it comes to mobiles, we know our stuff – and we like to keep things crystal clear without the confusing jargon for our customers.


Our MPD sales team are there to guide customers through the buying process, creating a seamless experience each and every time.

Joining our sales team isn’t just a no-brainer, it’s a good call.


We’re really excited that you’re thinking about joining our Sales department at AO. To make it as easy as possible, here are some of our Frequently Asked Questions (FAQs).

What’s the recruitment process like?


What benefits do you offer?

Our benefits are designed to cover moments that matter to AOers. From discounts on, free tickets at the AO Arena, holidays, pension and everything in between – you can find them all listed on our Benefits page.

Is there commission?


What’s the dress-code like?


Do you offer flexible working?


Our people

Where to find us