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National Apprenticeship Week 2020

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AO’s latest bunch of Apprentices are getting stuck in to working life and racking up awards in the process. Our Apprentices get a taste of full-time work while still being able to study a field that they’re passionate about.


Alice Wright, 18, is a prime example, as she’s experiencing every aspect of AO’s Marketing department. After studying business at college, it was the marketing modules that really sparked Alice’s interest. She didn’ fancy going to University but knew what kind of career she wanted. Being local to Bolton, she knew of AO’s reputation so when she saw the advert for a Marketing Apprentice in our head office, she knew exactly what to do.

As you can probably tell, Alice got the job and has been working with all areas of the Marketing Department on a minimum 18-month scheme, including the SEO, CRM and Affiliates teams.

As one of our 89 AO’ers completing an Apprenticeship across the business, she’s got the rare opportunity to work in a lot of different roles and get valuable hands-on experience she wouldn’ get from University. It’s still early days for Alice, but she feels working with different people has helped get a clearer picture of what she wants to do in the future.



Over in Crewe, we’ve got two Apprentices that have both picked up awards with the Cheshire College South & West Annual Apprenticeships.

Ben Tesla, an Operational Night Shift Manager, has won Team Leader/Supervisor Level 3 Apprentice of the Year while Dominic Reynolds, a Regional Installations Manager, picked up the Management Level 5 Apprentice of the Year, after being nominated by their college tutors.

Karen Roberts, Assistant Principal of Apprenticeships and Employer Engagement, had this to say of our two award-winners…

“Ben always strives for excellence in his course work and skills evidence. Along his Apprenticeship journey, his competency has been recognised by his employer which has resulted in him securing a new job role and more responsibility. He is always supportive towards the other Apprentices in the group and is willing to help them inside and outside of the classroom. During classroom sessions, he uses his industry knowledge and experience to help explain new theories and ideas to others.”

Dominic has shown excellent levels of knowledge, skills and behaviours throughout his Apprenticeship. He’s always striving to improve his own performance and self-awareness. Dominic is an innovative and inspiring leader, who always puts his team at the heart of his work. His work is always of a high standard and his positive and approachable manner makes him a pleasure to be around.”

Everyone here at AO can’ wait to see what all of our apprentices get up to in the future, as we help them to smash whatever goals they have in mind.