AO Jobs

Job Overview

Contract Type







North West


Greater Manchester

Job Overview

About The Role

Join our dynamic Web Analytics team to delve into our websites' performance.

A role fundamental in understanding how our customers interact and the way they shop across our sites.

Using data analytics to troubleshoot our website’s design in order to improve the overall user experience, you'll increase page views turning website leads into customers.

You’ll have a passion for analytics and a solid understanding of the typical behaviours of online visitors.

A great opportunity for someone looking to take the next step in their analytics career in a team who own the full web journey from tagging implementation to onsite testing.

The role will play a vital part as we navigate the switch to GA4 and provides great exposure to the wider business with opportunities to make a real difference.

We know we work better when we’re together, so all our AOers come into the office Monday to Friday. We collaborate more easily, have continual conversations, we’re more creative, give better support, and all this makes us more motivated and even better at what we do.

Here's What You Can Expect To Be Doing

  • Utilise Google Analytics (GA360 / GA4) / Big Query data for insights on website performance
  • Maintain and automate dashboards and reporting to meet the requirements of the business utilising Google Big Query and Power BI.
  • Define and report key metrics for each web journey stage aligned with business goals
  • Work alongside project teams on new releases and site changes, providing ongoing analysis and monitoring.
  • Perform routine reviews of the accessible data for your area, feeding any new tagging requests into our partner agency or creating the tags yourself using GTM


A Few Things About You

  • Experience in Google Analytics GA360
  • Knowledge/understanding of the transition to GA4
  • Used tools such as BigQuery, SQL or PowerBI
  • Experience of managing stakeholders
  • You’re comfortable presenting your findings back, with recommendations
  • Have management or mentoring experience (not essential)

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our Benefits

As an AOer, you’ll have access to tonnes of benefits, put together to cover the moments that matter to you. Further details are available on our benefits page;

  • Our Value Creation Plan; We've created a unique long term bonus plan for every AOer to share in our success, giving you the opportunity of an exceptional reward in return for exceptional business performance.
  • Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
  • Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
  • Be VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
  • Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
  • Discounts; exclusive discounts across our product range.
  • Family leave; Enhanced Maternity, Paternity and Adoption leave.
  • Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
  • On site perks; start your day with free on-site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!


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