Brand, Marketing & Creative
Our Brand, Marketing & Creative teams cover a lot of ground! They’re the ones cooking up all the cool stuff you see on and offline. Our brand is our shop window, whether that’s how our appliances look on the ao.com website, how easy it is to spot an AO van on the road, or the snazzy green packaging our items arrive in. From catchy marketing campaigns to slick product content, we’re all about spreading our “UK’s most trusted electrical retailer” message in a fun and easy-to-understand way. The team raise the bar creatively and bring our brand to life in loads of different ways! You’ve probably caught our TV adverts (yep, we sell TVs too!), heard our catchy jingle on the radio (you know the one that goes “AO, Let’s Go!!), or checked us out on social media (spoiler: we’ve sell phones and laptops as well!)—and this brilliant bunch makes it all happen!
It’s not all about how things look, there’s tons going on behind the scenes too! On the E-commerce side, we drive traffic to our online store and generate sales via Affiliate Marketing, Paid Media, CRM, and SEO. On the PR, Communications and Social Media side, we work with influencers and well-known businesses to create collaborations and partnerships to drive “top of mind” awareness and consideration with new and existing customers. Over the years, we’ve secured several exciting sponsorships including AO Arena, Manchester Thunder and Altringham FC!