AScon is one of the UK’s finest Search, Analytics and Social Conferences and takes place each May / June in Manchester. This two day not for profit event organised by the digital community for the digital community, features some of Europe’s leading search and social speakers and attracts an audience of over 300 digital marketing professionals.
This year AO’s head of brand,Yossi Erdman attended the SAScon event as a key speaker for social media. Yossi joined ao.com 4 years ago to maintain a small Facebook page with 2,000 fans, where he and the team at ao.com decided to make kitchen appliances fun and engaging.
Using competitions, videos, funny posts, and effective facebook advertising, they managed to bring the community to above 1.6 million fans.
Today he manages the ao.com brand, including the TV and press advertising.
Our AO.com stand was in a prime location and we had a team of AO’ers on site to speak to people about life at AO, potential roles that we have available and answer their questions around social media.