Thanks to our wonderful AOers, we’ve been chosen as ‘ones to watch’ by Marketing Week. In their top ten list of UK brands with the most potential for growth, AO have bagged a spot at number four.
Positioned just behind Dyson in terms of brand health, we are being celebrated for successfully ‘disrupting’ a category either through a strong sense of purpose, seamless brand experience or fresh innovation.
Our brand director Andy O’Brien, puts the brand’s health down to being “very honest”, alongside an agile and entrepreneurial energy which has carried through since our company was founded.
Innovation will play a central role in the development of the AO.com brand going forward, particularly in protecting and enhancing the business model. Andy said:
“This is a really pivotal time for AO. We continue to invent, to do things differently, to do things better.”
Separate to this achievement, AO have featured in 32nd place in Marketing Week’s list of the UK’s most 50 valuable brands, which makes us even prouder!