Marketing Analyst (eCommerce)

About The Role

Our eCommerce team are a highly talented bunch, who are fundamental in understanding the performance of our website and ensuring our customers get the best possible experience.

As a eCommerce Analyst you’ll have a passion for analytics and improving our customers experience on our website.

Day-to-day you’ll have a varied to do list and understanding of the full web journey from onsite customer behaviour, event tagging implementation to analysing onsite a/b testing.

You will work as a part of the wider eCommerce team sharing data & insights, and collaborating on recommendations to improve our customer journey aligned with key business objectives.

We know we work better when we're together, so all our AO’ers come into the office Monday-Friday. We collaborate more easily, have continual conversations, we’re more creative, and give better support and all this makes us more motivated and even better at what we do.

Here's What You Can Expect To Be Doing

• Utilise GA360/GA4 data to provide insight on the performance of the websites to key stakeholders.
• Implement event tagging onsite using GTM to enable behaviour & data analysis
• Maintain and automate dashboards and reporting to meet the requirements of the business utilising Google Big Query and Power BI.
• Identify and define reporting opportunities to allow key stakeholders clear visibility of the customer journey and key sales indicators.
• Define and then report on the key metrics for each part of the web journey, with a view to aligning these with the overall business objectives.
• Own your area by relentlessly monitoring performance daily, and more importantly understanding the why for variations so that you can provide sound commercial recommendations supported by sound analytical evidence.
• Perform analysis on a/b tests, drawing conclusions, recommendations, and financial valuation in line with the timescales agreed.
• Gathering and manipulating data to analyse customer behaviour metrics

A Few Things About You

• Experience working with online analytics tools (such as GA360 or GA4)
• Experience using BigQuery, SQL or PowerBi
• Experience using GTM or equivalent
• An interest in onsite testing and improving the customer experience
• Experience in conducting and analysing A/B tests
• Have a genuine interest in analytics and want to understand why things have changed

A Bit About Us

At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job. It’s at the heart of everything we do, and it’s why our logo is always smiling.

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re passionate, relentless and full of beans, determined to make a difference and change the world for the better. From massive changes to tiny tweaks - making a difference is what keeps us driven.It started at a pub in Bolton with a £1 bet and a belief that things could be done better!

Our Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• 25 days holiday - earn more days the longer you’re with us, with the option to buy more too!
• Carry any leftover annual leave into the next holiday year
• Staff discount at ao.com & discounted gym offers
• Free on-site breakfast
• Enhanced Maternity, Paternity and Adoption Packages
• 2x fully paid charity days a year
• Internal first approach to recruitment - you get first dibs on any new jobs across the business

To see all our benefits and perks, visit our AO Benefits page.