Job Overview


Brand and Marketing



Job Overview

A Bit About Us

We’re a bunch of people who go to great lengths to make sure our customers are the happiest customers out there. We may sell everything from washing machines to PlayStations, but at our core we’re a people business.

We roll up our sleeves and work together to make things happen. From logistics, recycling to our award winning IT teams, almost everything we do, we do ourselves to make sure every aspect of our customer journey is done properly.

We launched in 2000 as a result of a £1 bet in a Bolton pub. 18 years later we have a 5* TrustPilot rating (after 100K reviews), expanded our business into Europe and floated on the London stock exchange, but we never lose sight of what we’re about.

More About the Role

At AO, we’re passionate about helping our customers find amazing appliances for their home - and this journey starts with our incredible online content.

As a UX & Product Copywriter you’ll play an important role in helping to communicate key product information to our customers through your copy across the website.

We have an important job of turning the technical and complicated into friendly, easy-to-understand content, so you’ll need to be super-creative and be able to keep your content varied and full of personality. You’ll also need to have an innovative mindset - we want our online content to be the best in the world, and you’ll be a big part of that! You’ll also need to be someone who can comfortably and accurately explain complex features to our customers.

If you’re a creative thinker who’s passionate about writing and has a meticulous eye for detail, then get in touch; we’d love to hear from you.

Here's What You Can Expect to be Doing

* Writing influential and informative content for our kitchen and home appliances
* Providing content for high-performing Best pages
* Getting to grips with the latest tech by regularly attending manufacturer training
* Working closely with teams around the business including Products and Insights to ensure perfection in everything we do
* Proofing, editing and amending content

A Few Things About You

* Qualifications in English Language / Marketing or a relevant subject
* At least 2 years’ experience in writing online content
* Hard working and ambitious
* Excellent communicator
* Highly organised and proactive
* A genuine interest and love of content, writing and storytelling

Why Choose AO?

At AO, our culture and our AO’way of doing things is vital to our success. We’re passionate people, determined to do whatever’s necessary to make our customers happy.

The AO motto is "treat every customer like you’d expect your nan to be treated, and make decisions your mum would be proud of". To do this, we train and empower each and every AO’er to strive for better ways of doing whatever they are doing.

Our AO’ers don’t just go through the motions and follow processes, it just isn’t our thing. We don’t follow trends, we set them.

Great People Deserve Great Things

As an AO employee you can take full advantage of our benefits package. As well as the fundamentals, like pensions and holidays, we have designed our "AO Perks" to help you out financially and make your work life a little easier.

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