Job Overview


Brand and Marketing



Job Overview

A Bit About Us

We’re a bunch of people who go to great lengths to make sure our customers are the happiest customers out there. We may sell everything from washing machines to PlayStations, but at our core we’re a people business.

We roll up our sleeves and work together to make things happen. From logistics, recycling to our award winning IT teams, almost everything we do, we do ourselves to make sure every aspect of our customer journey is done properly.

We launched in 2000 as a result of a £1 bet in a Bolton pub. 18 years later we have a 5* TrustPilot rating (after 100K reviews), expanded our business into Europe and floated on the London stock exchange, but we never lose sight of what we’re about.

More About the Role

They say all roads lead to Rome, but as an online retailer all roads lead to our checkout. It serves thousands of customers and handles millions of pounds every single day.

Working collaboratively as part of a cross-functional squad you’ll set the example of what product design is at

Here's What You Can Expect to be Doing

You’ll be hands on, identifying user needs, prototyping solutions, testing ideas with UX researchers and refining designs with data and user feedback.

As a UX Lead, you’ll dedicate a portion of your time to managing UX Designers and take responsibility for developing the UX community of practice. You’ll also collaborate with the wider design team to maintain design consistency across

You’ll work in an environment where challenging the status quo is welcomed and be surrounded by passionate specialists, relentlessly striving to create a world-class customer experience.

A Few Things About You

You love solving actual problems for real human beings and care as much about doing the right thing as you care about doing that thing right.

You are clear and passionate when it comes to articulating your design rationale to stakeholders. You know how to tell a great story.

You’re resolute in how you use insights, data and assumptions to drive design through thoughtful hypotheses.

You’ve managed or mentored other designers and helped to elevate them and the quality of their work.

You’ve had exposure to A/B and multivariate testing.

You always work with a User Researcher, or conducted your own user research.

You can share an awesome portfolio, which tells the story of your design thinking.

Why Choose AO?

At AO, our culture and our AO’way of doing things is vital to our success. We’re passionate people, determined to do whatever’s necessary to make our customers happy.

The AO motto is "treat every customer like you’d expect your nan to be treated, and make decisions your mum would be proud of". To do this, we train and empower each and every AO’er to strive for better ways of doing whatever they are doing.

Our AO’ers don’t just go through the motions and follow processes, it just isn’t our thing. We don’t follow trends, we set them.

Great People Deserve Great Things

As an AO’er you can take full advantage of the benefits and perks we have to offer

  • Feel free to have a chat with us about our flexible ways of working.
  • You can take up to 5 days out of the business a year to use for development in your role and we’ll cover the cost.
  • We have our own library, if you've seen something which interests you, we can order in a copy. Just add it to the library when you've done.
  • 25 days holiday (Excluding Bank Holidays)
  • At least 5% contribution pension scheme
  • Dedicated wellness initiatives that support a healthy work / life balance, ranging from our 24hr employee assistance programme to subsidised gym membership.

To see all of our benefits and perks visit our AO Benefits page.

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* Portfolio upload is optional