AO Jobs

Job Overview


People / HR



Job Overview

About The Role

At AO, we’re on an exciting journey to become the ‘Global Destination for Electricals'. To achieve that ambition, we need to pull in the brightest and best talent around - and to do that, we need a new Employer Brand Manager who can get people hyped about becoming part of AO.

This role is all about boosting AO’s image as a good company to work for and getting our fresh-out-the-oven People Proposition into the world in a clear and frank fashion.

You’ll be the custodian of the AO Jobs brand, taking ownership of AO’s image and reputation in the labour market. But it won’t all be on you; you’ll educate and inspire our internal recruiters to sell AO’s story and encourage our AOers to tell their stories externally.

Here's What You Can Expect To Be Doing

As our new Employer Brand Manager, you’ll create and curate engaging online content that promotes AO as an attractive place to work. You’ll be comfortable briefing and dealing with creative agencies and other third parties, as well as advising and supporting AO’s internal recruitment team.

Another ongoing task will be keeping an eye on AO’s employer reputation on Glassdoor and Indeed, in addition to directing and outlining objectives for AO Jobs’ social channels. You’ll also oversee AO’s Careers website and paid advertising on external job boards.

A Few Things About You

You’d stand a strong chance of becoming our new Employer Brand Manager if you can demonstrate your:

  • Passion for creative storytelling
  • Experience in project management, data analysis, and performance reporting
  • Resilience and enthusiasm for delivering results under pressure
  • Ability to translate complex issues into clear, easy-to-understand language
  • Knack for getting the most out of what you have
  • Customer-first mindset

A Bit About Us

At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job. It’s at the heart of everything we do, and it’s why our logo is always smiling.

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re passionate, relentless and full of beans, determined to make a difference and change the world for the better. From massive changes to tiny tweaks - making a difference is what keeps us driven.

It started at a pub in Bolton with a £1 bet and a belief that things could be done better!

Why Choose AO?

Our people are our superpower, and that’s no accident. We’re looking for everyday heroes who want to learn and help other people achieve. Those glass-half-full-types who have an appetite for a better tomorrow.

With AO, the sky’s the limit. We’ll support you to be the best version of yourself and always drive your career forward.

We keep things simple. We say things like "treat every customer like they’re your gran" and "make decisions your mum would be proud of" because we’re personal and act with integrity - every day in every action.

Our Benefits

We’ve designed our benefits to cover everything from big moments to little helps. As well all as the essentials, like pensions and holidays, we’ve got our own "AO Perks" to help you with the little things that matter.

To see all our benefits and perks, visit our AO Benefits page.

• 25 days holiday (Excluding Bank Holidays)

• At least 5% contribution pension scheme*

• Dedicated wellness initiatives that support your wellbeing, ranging from our 24hr employee assistance programme to subsidised gym membership.

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