Job Overview


Brand and Marketing



Job Overview

A Bit About Us

We’re a bunch of people who go to great lengths to make sure our customers are the happiest customers out there. We may sell everything from washing machines to PlayStations, but at our core we’re a people business.

We roll up our sleeves and work together to make things happen. From logistics, recycling to our award winning IT teams, almost everything we do, we do ourselves to make sure every aspect of our customer journey is done properly.

We launched in 2000 as a result of a £1 bet in a Bolton pub. 18 years later we have a 5* TrustPilot rating (after 100K reviews), expanded our business into Europe and floated on the London stock exchange, but we never lose sight of what we’re about.

More About the Role

We’re looking for an Optimisation Lead to help us build the best Optimisation team in Europe.

As Optimisation Lead you’ll work as part of a multi-disciplinary UX team, focused on shaping the customer experience of through thoughtful testing & analysis.

You’ll work across multiple product teams to identify test opportunities and outline customer-centric hypotheses. You’ll brainstorm and prioritise test ideas, before partnering with development to build and launch tests to millions of monthly visitors.

Here's What You Can Expect to be Doing

You’ll analyse test results, collaborating with our analytics and commercial teams to understand the big-picture and far-reaching impact of your work.

As the face of optimisation you’ll regularly report the results of your experiments and engage with stakeholders at all levels, communicating key learnings, insights and next steps.

As the team lead, you’ll dedicate a portion of your time to managing an Optimisation Executive, helping with their growth and development as well as day-to-day management.

Teams will make you their first port of call to help validate big ideas and you’ll be well networked, having built strong relationships with our Product, Customer Insights, Commercial, Analytics, Operations and Development teams.

A Few Things About You

You’ll have a proven track-record of fast paced CRO experimentation & driving growth while enhancing user experience.

You’ll be detail-oriented with the ability to multi-task and operate in a fast-paced environment with a sense of urgency and focus.

You’ll be able to teach best practices, strategies and tactics.

You’ll be highly analytical, very comfortable working with (and talking about) numbers and analysis.

You’ll have excellent written and verbal communication skills and be a confident communicator, able to tailor your comms to effectively address different audiences.

Why Choose AO?

At AO, our culture and our AO’way of doing things is vital to our success. We’re passionate people, determined to do whatever’s necessary to make our customers happy.

The AO motto is "treat every customer like you’d expect your nan to be treated, and make decisions your mum would be proud of". To do this, we train and empower each and every AO’er to strive for better ways of doing whatever they are doing.

Our AO’ers don’t just go through the motions and follow processes, it just isn’t our thing. We don’t follow trends, we set them.

Great People Deserve Great Things

As an AO employee you can take full advantage of our benefits package. As well as the fundamentals, like pensions and holidays, we have designed our "AO Perks" to help you out financially and make your work life a little easier.

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