AO Jobs

Job Overview




Bolton Hybrid

Job Overview

About The Role

We are seeking an experienced Marketeer to lead our full Digital Acquisition strategy. As our Head of Digital Acquisition you’ll be responsible for the performance (Spend, Revenue, ROAS etc) and optimisation of all Acquisition channels including PPC, Affiliates, SEO & Paid Social. You’ll have 4 direct reports and an Acquisition department of around 20 specialists split so it will be essential that you are able to lead and inspire!

Here's What You Can Expect To Be Doing

  • Develop and adapt AO’s performance marketing strategy and ensure alignment with business objectives and sales forecasts
  • Embed a culture of test and learn across data, media, proposition and creativity to drive continuous learning and performance
  • Drive the performance marketing effectiveness agenda with the commercial team to ensure we can accurately measure the effects of media, targeting, and creative
  • Adapt and evolve AO’s tracking/measurement strategy for biddable channels to ensure we continue to win
  • Lead and be the voice for performance marketing innovation and ensure AO takes a best-in-class approach across relevant channels and platforms

A Few Things About You

  • Proven experience in performance marketing, working with budgets exceeding £1m per month
  • A strategic thinker, who can test new ideas, but also be comfortable being on top of the day-to-day delivery
  • Strong commercial acumen and results-driven, with substantial data modeling, financial and statistical ability
  • Excellent communication skills and good at expressing reasoning and recommendations

A Bit About Us

At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job. It’s at the heart of everything we do, and it’s why our logo is always smiling.

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re passionate, relentless and full of beans, determined to make a difference and change the world for the better. From massive changes to tiny tweaks - making a difference is what keeps us driven.It started at a pub in Bolton with a £1 bet and a belief that things could be done better!

Why Choose AO?

Our people are our superpower, and that’s no accident. We’re looking for everyday heroes who want to learn and help other people achieve. Those glass-half-full-types who have an appetite for a better tomorrow.

With AO, the sky’s the limit. We’ll support you to be the best version of yourself and always drive your career forward.We keep things simple. We say things like "treat every customer like they’re your gran" and "make decisions your mum would be proud of" because we’re personal and act with integrity - every day in every action.

Our Benefits

We’ve designed our benefits to cover everything from big moments to little helps. As well all as the essentials, like pensions and holidays, we’ve got our own "AO Perks" to help you with the little things that matter.

To see all our benefits and perks, visit our AO Benefits page.

• 25 days holiday (Excluding Bank Holidays)

• At least 5% contribution pension scheme*• Dedicated wellness initiatives that support your wellbeing, ranging from our 24hr employee assistance programme to subsidised gym membership.

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