Job Overview


Brand and Marketing



Job Overview

A Bit About Us

We’re a bunch of people who go to great lengths to make sure our customers are the happiest customers out there. We may sell everything from washing machines to PlayStations, but at our core we’re a people business.

We roll up our sleeves and work together to make things happen. From logistics, recycling to our award winning IT teams, almost everything we do, we do ourselves to make sure every aspect of our customer journey is done properly.

We launched in 2000 as a result of a £1 bet in a Bolton pub. 18 years later we have a 5* TrustPilot rating (after 100K reviews), expanded our business into Europe and floated on the London stock exchange, but we never lose sight of what we’re about.

More About the Role

At the customer lies at the heart of everything we do and you will have the opportunity to shape and deliver a great online customer experience.

The Creative Director will manage a diverse team of creatives with skills across a number of disciplines and a focus on innovative digital marketing content. As a senior member of the team with experience working across a number of large brands they will be responsible for concepting creative and getting the best ideas and performance out of the team. They will develop a high performance team, defining clear development plans and objectives.

He or she will work closely with stakeholders from across the business to define a project’s creative approach and ensure work is delivered to the highest quality.

Here's What You Can Expect to be Doing

Creatively direct the team harnessing their development and performance, in a manner that assures maximum efficiency and creativity.

Champion creativity within all online/offline and experiential projects.

Manage, supervise and review the work of the team to ensure the creative level expected is being met.

Act as brand guardian to ensure all design collateral produced is faithful to our brand guidelines.

Collaborate actively with all stakeholders and work effectively with others to deliver high quality work - creative does not happen in a vacuum and a modern digital creative appreciates this fully.

Lead, motivate and take people on the journey demonstrating excellent presentation skills with the ability to guide the business through the complexities of creative conceptualising, production and delivery.

Ability to work quickly, accurately and under pressure.

Help develop innovative ideas and concepts.

As a senior team member and experienced professional, you’ll be expected to introduce and nurture strategy relevant opportunity.

A Few Things About You

3+ years’ experience as a Creative Director creating digital marketing campaigns from scratch - both static and motion/filmed.

Proven experience in developing content for social platforms.

You will have a passion for conceptual design

3+ years’ experience managing a diverse team with a wide variety of skills across a number of disciplines.

Strong working knowledge of relevant software, workflows and processes.

Success with effectively and quickly building relationships and establishing trust among team members and peers.

You are comfortable with working under tight deadlines in a fast-paced environment.

Confident with asserting opinions but open to feedback and differing perspectives.

You are capable of communicating in a clear, open, convincing, and inspired manner.

You have a very good knowledge of English, both spoken and written.

Why Choose AO?

At AO, our culture and our AO’way of doing things is vital to our success. We’re passionate people, determined to do whatever’s necessary to make our customers happy.

The AO motto is "treat every customer like you’d expect your nan to be treated, and make decisions your mum would be proud of". To do this, we train and empower each and every AO’er to strive for better ways of doing whatever they are doing.

Our AO’ers don’t just go through the motions and follow processes, it just isn’t our thing. We don’t follow trends, we set them.

Great People Deserve Great Things

As an AO employee you can take full advantage of our benefits package. As well as the fundamentals, like pensions and holidays, we have designed our "AO Perks" to help you out financially and make your work life a little easier.

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