AO Jobs

Job Overview


Brand & Marketing



Post Code

M3 5FS

Job Overview

About The Role

At AO, we’re passionate about helping our customers find amazing electricals for their home - and this journey starts with our incredible online content.

As a Copywriter you’ll play an important role in shaping content across our core web pages, bringing products to life and making the shopping journey as easy as possible for customers.

We have an important job of turning the technical and complicated into friendly, easy-to-understand language, so you’ll need to be super-creative and be able to keep your content varied and full of personality. You’ll need to be innovative and driven to help create industry-leading, game-changing copy that is in line with the brand tone of voice. You’ll also need to be super-organised to ensure work is delivered on time.

Here's What You Can Expect To Be Doing

  • Responsible for the delivery of copy on our product pages from end to end, including product descriptions, video scripts and more
  • Writing articles that de-mystify tech and jargon, explaining the benefits of features and helping customers to understand the most important information about the products we sell
  • Collaborating on UX content throughout the core customer journey - using informed insights to create an effortless customer experience, balancing practical instruction and brand personality.
  • Working closely with teams around the business to ensure projects meet deadlines.
  • Ensure our content is consistent across the site - be the guardian of our tone of voice.
  • Be proactive, but work closely with the Copy Team Lead and Copy Manager to collaborate on ideas

A Few Things About You

  • Qualifications in English Language / Marketing or a relevant subject
  • At least 2 years’ experience in a copy-related role preferred, ideally in an e-commerce business
  • Hard working and ambitious
  • Excellent communicator
  • Highly organised, proactive and adept at multitasking
  • A genuine interest and love of content, writing and storytelling

A Bit About Us

At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job. It’s at the heart of everything we do, and it’s why our logo is always smiling.

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re passionate, relentless and full of beans, determined to make a difference and change the world for the better. From massive changes to tiny tweaks - making a difference is what keeps us driven.It started at a pub in Bolton with a £1 bet and a belief that things could be done better!

Why Choose AO?

Our people are our superpower, and that’s no accident. We’re looking for everyday heroes who want to learn and help other people achieve. Those glass-half-full-types who have an appetite for a better tomorrow.

With AO, the sky’s the limit. We’ll support you to be the best version of yourself and always drive your career forward.We keep things simple. We say things like "treat every customer like they’re your gran" and "make decisions your mum would be proud of" because we’re personal and act with integrity - every day in every action.

Our Benefits

We’ve designed our benefits to cover everything from big moments to little helps. As well all as the essentials, like pensions and holidays, we’ve got our own "AO Perks" to help you with the little things that matter.

To see all our benefits and perks, visit our AO Benefits page.

• 25 days holiday (Excluding Bank Holidays)

• At least 5% contribution pension scheme*• Dedicated wellness initiatives that support your wellbeing, ranging from our 24hr employee assistance programme to subsidised gym membership.

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