AO Jobs

Job Overview


Brand & Marketing


Bolton Hybrid

Job Overview

About The Role

We are looking for a Consumer PR Executive to join our in-house communications team. Your role will be to support the Consumer PR Manager in activating and delivering the retail PR plans across and Mobile Phones Direct. The role will be predominantly focused on the retail side of the business, but with opportunities to work across the wider group too.

We’re looking for somebody who is a news hound that has a passion for telling stories and delivering PR-driven results.

Here's What You Can Expect To Be Doing

You’ll be supporting our Consumer PR Manager in executing the communications strategy with the explicit aim of securing coverage and increasing brand awareness for AO. This will involve the implementation of the sub-business unit retail plans across and Mobile Phones Direct.

You’ll also be supporting the Consumer PR Manager with reporting (daily, weekly, and monthly performance against forecast and KPIs), delivery of plans for manufacturer-funded campaigns and managing daily proactive and reactive media relations with national & consumer press, developing, and maintaining key relationships with the media alongside the wider team.

You’ll enjoy Proactively pitching and selling stories to the media and being a newshound, monitoring the media including newspapers, magazines, broadcasts, and newswires daily for newsjacking opportunities to promote the business.

A Few Things About You

  • You'll have worked in a forward-thinking PR environment
  • You must have had experience working on PR campaigns for national brands with a portfolio of national coverage
  • You'll be confident at selling in and able to build lasting relationships with journalists
  • You'll need exceptional writing skills, a nose for a good story, and a strong creative streak

A Bit About Us

At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job. It’s at the heart of everything we do, and it’s why our logo is always smiling.

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re passionate, relentless and full of beans, determined to make a difference and change the world for the better. From massive changes to tiny tweaks - making a difference is what keeps us driven.It started at a pub in Bolton with a £1 bet and a belief that things could be done better!

Why Choose AO?

Our people are our superpower, and that’s no accident. We’re looking for everyday heroes who want to learn and help other people achieve. Those glass-half-full-types who have an appetite for a better tomorrow.

With AO, the sky’s the limit. We’ll support you to be the best version of yourself and always drive your career forward.We keep things simple. We say things like "treat every customer like they’re your gran" and "make decisions your mum would be proud of" because we’re personal and act with integrity - every day in every action.

Our Benefits

We’ve designed our benefits to cover everything from big moments to little helps. As well all as the essentials, like pensions and holidays, we’ve got our own "AO Perks" to help you with the little things that matter.

To see all our benefits and perks, visit our AO Benefits page.

• 25 days holiday (Excluding Bank Holidays)

• At least 5% contribution pension scheme*• Dedicated wellness initiatives that support your wellbeing, ranging from our 24hr employee assistance programme to subsidised gym membership.

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