Job Overview


Brand & Marketing



Job Overview

A Bit About Us

We’re a bunch of people who go to great lengths to make sure our customers are the happiest customers out there. We may sell everything from washing machines to PlayStations, but at our core we’re a people business.

We roll up our sleeves and work together to make things happen. From logistics, recycling to our award winning IT teams, almost everything we do, we do ourselves to make sure every aspect of our customer journey is done properly.

We launched in 2000 as a result of a £1 bet in a Bolton pub. 18 years later we have a 5* TrustPilot rating (after 100K reviews), expanded our business into Europe and floated on the London stock exchange, but we never lose sight of what we’re about.

More About the Role

Joining AO’s busy communications team, your role will be to support the External Communications Manager in activating and delivering the retail PR plans with a view to securing strong media relationships and coverage. The role will be predominantly focused on the retail side of the business, but with opportunities to work across the wider group too.

Here's What You Can Expect to be Doing

Managing daily proactive and reactive media relations with national & consumer press, developing and maintaining key relationships with the media alongside the wider team

Proactively pitching and selling-in stories and features to the media

Being a newshound, monitoring the media including newspapers, magazines, broadcast and newswires on a daily basis for newsjacking opportunities with the intention of securing coverage in the media to drive awareness of

Researching, writing and distributing press releases, features and spokespeople quotes across several communications channels to generate coverage

Coordinating with the non-retail PR and internal communications teams to make sure that every story we tell has the maximum impact

Undertaking press visits to media in London

Coordinating press photography and events

Monitoring, analysing and evaluating media coverage, and reporting these results to the wider team

Developing strong internal relationships, particularly with the AO Retail team

A Few Things About You

At least two years’ PR experience in a fast-paced PR environment, gained either in-house or in agency at senior account executive/account executive level

Experience working on retail PR campaigns for national consumer brands

Strong media selling-in skills and able to build strong relationships with journalists

Exceptional writing skills and a nose for a good story

A strong creative streak and brimming with fresh ideas

You’ll be a team player that thrives on getting stuck in and working on a variety of projects

Strong attention to detail and highly organised

Why Choose AO?

At AO, our culture and our AO’way of doing things is vital to our success. We’re passionate people, determined to do whatever’s necessary to make our customers happy.

The AO motto is "treat every customer like you’d expect your nan to be treated, and make decisions your mum would be proud of". To do this, we train and empower each and every AO’er to strive for better ways of doing whatever they are doing.

Our AO’ers don’t just go through the motions and follow processes, it just isn’t our thing. We don’t follow trends, we set them.

Great People Deserve Great Things

As an AO employee you can take full advantage of our benefits package. As well as the fundamentals, like pensions and holidays, we have designed our "AO Perks" to help you out financially and make your work life a little easier.

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