A Bit About Us
We’re a bunch of people who go to great lengths to make sure our customers are the happiest customers out there. We may sell everything from washing machines to PlayStations, but at our core we’re a people business.
We roll up our sleeves and work together to make things happen. From logistics, recycling to our award winning IT teams, almost everything we do, we do ourselves to make sure every aspect of our customer journey is done properly.
We launched in 2000 as a result of a £1 bet in a Bolton pub. 18 years later we have a 5* TrustPilot rating (after 100K reviews), expanded our business into Europe and floated on the London stock exchange, but we never lose sight of what we’re about.
More About the Role
Joining AO’s busy communications team, your role will be to support the External Communications Manager in activating and delivering the retail PR plans with a view to securing strong media relationships and coverage. The role will be predominantly focused on the retail side of the business, but with opportunities to work across the wider group too.
Here's What You Can Expect to be Doing
Managing daily proactive and reactive media relations with national & consumer press, developing and maintaining key relationships with the media alongside the wider team
Proactively pitching and selling-in stories and features to the media
Being a newshound, monitoring the media including newspapers, magazines, broadcast and newswires on a daily basis for newsjacking opportunities with the intention of securing coverage in the media to drive awareness of AO.com
Researching, writing and distributing press releases, features and spokespeople quotes across several communications channels to generate coverage
Coordinating with the non-retail PR and internal communications teams to make sure that every story we tell has the maximum impact
Undertaking press visits to media in London
Coordinating press photography and events
Monitoring, analysing and evaluating media coverage, and reporting these results to the wider team
Developing strong internal relationships, particularly with the AO Retail team
A Few Things About You
At least two years’ PR experience in a fast-paced PR environment, gained either in-house or in agency at senior account executive/account executive level
Experience working on retail PR campaigns for national consumer brands
Strong media selling-in skills and able to build strong relationships with journalists
Exceptional writing skills and a nose for a good story
A strong creative streak and brimming with fresh ideas
You’ll be a team player that thrives on getting stuck in and working on a variety of projects
Strong attention to detail and highly organised
Why Choose AO?
At AO, our culture and our AO’way of doing things is vital to our success. We’re passionate people, determined to do whatever’s necessary to make our customers happy.
The AO motto is "treat every customer like you’d expect your nan to be treated, and make decisions your mum would be proud of". To do this, we train and empower each and every AO’er to strive for better ways of doing whatever they are doing.
Our AO’ers don’t just go through the motions and follow processes, it just isn’t our thing. We don’t follow trends, we set them.
Great People Deserve Great Things
As an AO employee you can take full advantage of our benefits package. As well as the fundamentals, like pensions and holidays, we have designed our "AO Perks" to help you out financially and make your work life a little easier.