Job Overview


Brand and Marketing



Job Overview

A Bit About Us

We’re a bunch of people who go to great lengths to make sure our customers are the happiest customers out there. We may sell everything from washing machines to PlayStations, but at our core we’re a people business.

We roll up our sleeves and work together to make things happen. From logistics, recycling to our award winning IT teams, almost everything we do, we do ourselves to make sure every aspect of our customer journey is done properly.

We launched in 2000 as a result of a £1 bet in a Bolton pub. 18 years later we have a 5* TrustPilot rating (after 100K reviews), expanded our business into Europe and floated on the London stock exchange, but we never lose sight of what we’re about.

More About the Role

Reporting to the Head of Brand, you will join us to act as the key advocate of the AO brand, as part of a small Brand team.

Helping to bring creativity, enthusiasm and passion for our brand from the inside out.

Assisting in the development of a brand strategy, and proposition development, you will ensure all aspects of AO’s initiatives, services and activities are aligned with our purpose, values and brand, through building strong and sustainable relationships with key stakeholders across our organisation.

You will need a hands on attitude as you will get the chance to get stuck in on a wide range of brand building and customer journey projects, to make a lasting difference to our people and our customers.

This is a creative role, and will require the successful candidate to generate fresh ideas to help grow the brand. Developing a strong understanding of consumer insight and sales analysis, the Brand Manager will make informed decisions in line with customer needs, company and brand strategy, and within budget parameters.

Here's What You Can Expect to be Doing

Guardian for the AO brand

Help deliver our brand strategy, ensuring all aspects of AO are aligned with our purpose, values and brand and built on customer and market insight.

Contribute to the development of AO key propositions in collaboration with the wider teams.

Developing and maintaining a distinctive and engaging brand expression, including visual identity, tone of voice and creative assets.

Maintain/update, under the guidance of Head of Creative, the Brand Guidelines ensuring optimum usability for AO teams & creative agencies.

Champion of the brand internally making sure all colleagues and business streams understand the brand, its goals and are working within the brand guidelines.

Support in the measuring the success of the brand, reporting on this regularly through various metrics.

Provide advice and guidance on AO brand aspects to marketing teams, business streams and units.

Manage external creative agencies, brand tracking and ad-hoc relationships to ensure effective relationships and budgets are met.

Work with design team to support the Brand strategy

Support internal and external brand research teams

A Few Things About You

  • Genuine passion and flair for brand management
  • Experience within Brand Management/ / strategic marketing practices
  • Experience in delivering strong brand development
  • Strong knowledge of marketing and communications processes
  • Experience in managing projects
  • Demonstrable, strong stakeholder management skills
  • Strong communicator both verbal and written.
  • Calm under pressure and ability to instill this into the team

Why Choose AO?

At AO, our culture and our AO’way of doing things is vital to our success. We’re passionate people, determined to do whatever’s necessary to make our customers happy.

The AO motto is "treat every customer like you’d expect your nan to be treated, and make decisions your mum would be proud of". To do this, we train and empower each and every AO’er to strive for better ways of doing whatever they are doing.

Our AO’ers don’t just go through the motions and follow processes, it just isn’t our thing. We don’t follow trends, we set them.

Great People Deserve Great Things

As an AO employee you can take full advantage of our benefits package. As well as the fundamentals, like pensions and holidays, we have designed our "AO Perks" to help you out financially and make your work life a little easier.

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