AO Jobs

Job Overview


Brand & Marketing



Job Overview

About The Role

Reporting to the Senior Marketing Manager (Planning & Campaigns), you will join the Brand & Marketing team acting as the Advertising & Campaign Manager for our Mobile Phones Direct team, leading the development of the business unit’s marketing and campaign strategy.

The key purpose of this role is to drive Mobile sales, through digital channels including email, paid social and display to a strict ROI.

This is a super exciting opportunity to own all marketing activity a growing business unit with masses of potential, whilst tapping in to the knowledge of the wider AO marketing team.

You’ll already be an expert in Digital Marketing, with a wealth of knowledge ideally from the Mobile industry. You know what great DR creative looks like, how it can achieve its objective, and the commercial drivers for Mobile.

We know we work better when we’re together, so all our AOers come into the office Monday to Friday. We collaborate more easily, have continual conversations, we’re more creative, give better support, and all this makes us more motivated and even better at what we do.

Here's What You Can Expect To Be Doing

· You’ll be comfortable reporting on all aspects of campaign performance to senior stakeholders and owning and leading projects from start to finish.

· Leveraging insights from a variety of sources, to inform, shape and drive marketing and campaign planning.

· Working with manufacturer and network partners to secure investment through end-to-end management (including comms planning, creative execution, activity delivery and reporting) of co-branded marketing activations

· Work with the Senior Marketing Manager and relevant stakeholders (such as Trading, Promotions and Marketing Channel teams) to define and deliver marketing strategy and tactics for Mobile Phones Direct

· Be passionate about the Mobile Phones Direct brand - knowing how your creative can have stand-out in a crowded marketplace.

· Accountable for the day-to-day management, delivery, reporting and improvements of Mobile Phone Direct digital marketing.

· Researching and staying up to date with new trends and advances within the industry, being the expert within the team.

· Being the go-to person for all things Mobile Phones Direct marketing related, keeping the team up to date and driving visibility of plans and campaigns amongst key stakeholders.

A Few Things About You

  • Genuine passion, flair, and expertise within a digital marketing management role.
  • Strong commercial acumen, with an understanding of customer insights and sales data to evaluate the ROI of promotions & campaign
  • Able to demonstrate influencing stakeholders across departments and at senior levels.

A Bit About Us

At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job. It’s at the heart of everything we do, and it’s why our logo is always smiling.

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re passionate, relentless and full of beans, determined to make a difference and change the world for the better. From massive changes to tiny tweaks - making a difference is what keeps us driven.It started at a pub in Bolton with a £1 bet and a belief that things could be done better!

Our Benefits

We’ve designed our benefits to cover everything from big moments to little helps. As well all as the essentials, like pensions and holidays, we’ve got our own "AO Perks" to help you with the little things that matter.

To see all our benefits and perks, visit our AO Benefits page.

• 25 days holiday (Excluding Bank Holidays)

• At least 5% contribution pension scheme*• Dedicated wellness initiatives that support your wellbeing, ranging from our 24hr employee assistance programme to subsidised gym membership.

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