AO Jobs

Job Overview


Brand & Marketing


Bolton Hybrid

Job Overview

About The Role

We are recruiting for a passionate Advertising and Campaign Manager who lives and breathes all things media. Whether that’s counting down the days to the Aldi Christmas advert or obsessing over a fantastic piece of experiential OOH. You’ll love keeping an eye on what the markets doing and thinking about how AO could do something similar.

You’ll sit as part of the brand marketing team, which includes TikTok obsessed Senior Brand Marketing Manager, Rachael and tea-loving Senior Marketing Manager, Shaun.

Working alongside the wider team and media agency, you’ll help define the strategy for AO, ensuring we’re outsmarting our competitors with our media investment. You’ll be equally creative and analytical, using a test and learn approach to identify and refine best performing creatives.

Here's What You Can Expect To Be Doing

o Reporting to the Senior Brand Marketing Manager, you’ll help define the media strategy for AO

o Set KPIs for each campaign and measure performance against these.

o Identify key partners for AO to work with, managing outreach, onboarding, and reporting.

o Work with our Trade Marketing team on building media plans to support our campaigns and supply funded activity

o Work alongside our media analysts to measure, track and report on performance, Optimizing campaigns where possible.

o Manage relationships with key agencies and partners

A Few Things About You

•Minimum 5 years’ experience in a similar role
•Previous experience in managing media budgets and plans with the confidence and knowledge to take ownership for strategy.
•Consistent track record in delivering campaigns that meet or exceed the agreed KPIs, ideally with a background in retail.
•An energetic, strategic thinker who can see the bigger picture, as well as being on top of the day-to-day detail.

•A people person who can build relationships with multiple internal and external stakeholders.

A Bit About Us

At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job. It’s at the heart of everything we do, and it’s why our logo is always smiling.

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re passionate, relentless and full of beans, determined to make a difference and change the world for the better. From massive changes to tiny tweaks - making a difference is what keeps us driven.It started at a pub in Bolton with a £1 bet and a belief that things could be done better!

Why Choose AO?

Our people are our superpower, and that’s no accident. We’re looking for everyday heroes who want to learn and help other people achieve. Those glass-half-full-types who have an appetite for a better tomorrow.

With AO, the sky’s the limit. We’ll support you to be the best version of yourself and always drive your career forward.We keep things simple. We say things like "treat every customer like they’re your gran" and "make decisions your mum would be proud of" because we’re personal and act with integrity - every day in every action.

Our Benefits

We’ve designed our benefits to cover everything from big moments to little helps. As well all as the essentials, like pensions and holidays, we’ve got our own "AO Perks" to help you with the little things that matter.

To see all our benefits and perks, visit our AO Benefits page.

• 25 days holiday (Excluding Bank Holidays)

• At least 5% contribution pension scheme*• Dedicated wellness initiatives that support your wellbeing, ranging from our 24hr employee assistance programme to subsidised gym membership.

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