Vision & Values

We are on a mission to be the Best Electrical Retailer in Europe, by being exceptional in the moments that matter, because we care more.

We’re determined to be the best electrical retailer in Europe, and for that, you need to be driven. You need to be bold enough to try new things, and smart enough to see them through. You need to care about people, and have a little fun while you’re doing it.

Our people are our biggest asset, they’re our culture: that unique, indescribable thing that makes us really different. We are fanatical about making sure we have people who live our values, this is the safeguard for our culture.

We say it all the time: you can’t pay people to care. We hire our people because they care, and that’s what makes the difference. Thanks to the diversity and talent of our people, we can offer an award-winning service to our customers.

If we didn’t have great people, we simply wouldn’t have a great business.


The AO Culture



Watch our video that outlines why the AO Culture is what got us to where we are today as a business.

AO Core Values

  • Bold

    We have the courage to try.
    We think in an unconstrained way to go beyond conventional limits.

  • Caring

    Genuine people make the difference.
    You can’t pay people to care.

  • Driven

    We are relentless - we deliver what others can’t.
    We don’t give up and do whatever it takes.

  • Fun

    If you enjoy what you do, you do it better.
    Work is serious and we do it with a smile on our face.

  • Smart

    We find the best way.
    We are smart through understanding and innovation.

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