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About AO

Our Story

 

At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job. It’s at the heart of everything we do, and it’s why our logo is always smiling.

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re passionate, relentless and full of beans, determined to make a difference and change the world for the better. From massive changes to tiny tweaks – making a difference is what keeps us driven.

It started at a pub in Bolton with a £1 bet and a belief that things could be done better!

Our Values

 

Values; they’re what make us who we are. At AO, our people share the same values and without them, we wouldn’t be us. We have an extraordinary team of more than 3,000 AOers who make great decisions and shape our culture every day – just by living them. When we say we do things ‘the AO way’, this is what we mean…

Your Career

 

With AO, the sky’s the limit. We’ll support you to be the best version of yourself and always drive your career forward. 

We know not everyone learns in the same way, so we’ll give you different ways of taking in the information you want. As long as you’re eager and have plenty of drive, you’ll find a whole world of development at your fingertips with AO. 

Whether you want to improve your day-to-day skills or look to other areas, our Learning Hub and Leader Development programmes are the perfect platform to satisfy your curiosity.  

Looking for even more? Well, knowledge sharing is a massive part of AO’s learning culture. Our people are experts in what they do, so we encourage them to share their know-how and collaborate with people across the group. You’ll have the chance to contribute, share your own expertise with others and even test out some of those brilliant new ideas you’ve been working on. 

We can’t wait for you to be part of the AO team, so Let’s Go!  

Benefits

 

Great people deserve great things. That’s why we’ve designed our benefits to cover the moments that matter to AOers. From health and wellness to giving back – you’ll be rewarded inside and outside of work.

*The benefits that we offer vary between role and location. Have a chat with us during your interview to find out more.

Financial benefits

Paying people fairly is important to us, so on top of your salary you’ll receive a competitive pension contribution and be enrolled into our Value Creation Plan – where all AOers will receive an exceptional reward in return for our business performance, as measured by the value of AO’s share price in March 2027.

You can also opt in to our Share Save Scheme – an easy way to save money. You can put away £10 – £500 a month over a 3-year period. Allowing you to buy AO shares at a discounted price, or simply take the cash.

Here at AO, we sell a range of fantastic products, and we want you to make the most of that. As an AOer, you’ll get an exclusive set of discounts and benefits when you buy from ao.com and mobilephonesdirect.co.uk.

Paid time off

Everyone gets 25 days’ holiday when they start, plus bank holidays, rising each year up to 27. And if you don’t take all of your annual leave, we’ll automatically carry it over into the next holiday year.

We offer enhanced packages across Maternity, Paternity, Shared Parental Leave and Adoption. And as long as you’ve been with us for 6 months, you’ll get enhanced Company Sick Pay too.

We also give all our AOers 2x fully paid days to donate their time to any charity of their choice. MAD days let AOers give back to causes that really matter to them and make a real difference.

Health, wellbeing & lifestyle

Our Help @ Hand Scheme gives you everything you need to support with personal problems such as access to a virtual GP, mental health support, physio and even medical second opinions. We also have an Employee Assistance Programme giving you the confidential support you need at all times.

Not to mention the huge range of perks and savings available through our EAP such as discounted gym memberships and a range of other retail and leisure brands. Some of our sites offer a spa facility, including hot stone massage and hair cuts at a discounted price. We also offer free flu jabs and Life Cover to all AOers.

And that’s not all! Thanks to our amazing sponsorships with the AO Arena, Sale Sharks and Manchester Thunder – we’re at the forefront of exclusive pre-sales (and free tickets!) to a range of exciting events.


Click here to see more of our benefits