Trade Marketing Executive

  • Salary

    Up To £25,000

  • Team

    Digital Marketing

  • Location

    Bolton, UK

  • Contract

    Permanent

A bit about us

We may have started small, but we’ve always had very big ideas. We launched in 2001 and we just haven’t stopped; a years’ worth of achievements always seems more like three at AO.

Our customers are now our biggest advocates, and we’ve made millions of them happy. We’ve even launched in new territories throughout Europe. Sometimes we have to pinch ourselves.

But, we’re determined to be the best electrical retailer in Europe, and for that, you need to be driven. We need to be bold enough to try new things, and smart enough to see them through. We need to care about people, and we always like to have a little fun as we do it.

More about the role

This is an exciting opportunity to contribute to AO’s unique way of managing marketing relationships with manufacturer partners. Working alongside big brands such as Microsoft, Samsung, Bosch, you will play a critical role in the development of an ‘always on’ customer lifecycle approach to the customer journey and supporting the company’s overarching trade objectives.

 

Working within the marketing team, the Trade Marketing Executive will be the lead contact for a number of key strategic partners.  Success will be achieved through developing a deep understanding of the strategic objectives, products and target audience of the partner brands as well has how this relates to AO’s business objectives and the industry as a whole. 

Internal relationship building, excellent communication skills and a keen eye for detail will be required.  

Here’s what you can expect to be doing

  • Develop a deep understanding of partner brands’ strategic objectives, key messages, technologies and products as well as an understanding of how they relate to other products and brands within the marketplace.
  • Serve as the main point of contact for our strategic partners’ marketing teams, maintain and grow relationships, ensure seamless communication and coordinate joint marketing activities.
  • Shape and deliver a calendar of marketing activities, taking into account trading objectives, seasonality and manufacturer advertising campaigns.
  • Manage multi-million pound marketing budgets to ensure investments deliver clear ROI driven by analytics and customer insight.
  • Deliver multi-channel marketing campaigns ensuring all projects are delivered as specified, on time and on budget. 
  • Demonstrate a clear understanding and appropriate application of digital marketing principles across acquisition, conversion and customer retention (including PPC, SEO, display, affiliates, promotions, social media, PR, UX design and CRM)
  • Write and communicate project briefs and timelines to ensure copy writing, design, development, acquisition and retention teams have the correct information and time to create high-quality deliverables.
  • Work with the ao.com customer insight and web analytics teams to identify and clearly communicate customer segments, trends, patterns and behaviour.
  • Continuously measure campaign performance, challenge the status quo and deliver regular updates to the Commercial and Marketing teams.

A few things about you

  • Marketing or related degree and at least three years of experience in digital marketing.
  • Account management experience preferable.
  • Excellent relationship builder with an ability to communicate and deliver complex presentations to stakeholders at all levels.
  • Strategic thinker with strong commercial acumen and understanding of the dynamics of an online retail business
  • “Let’s go” spirit and willingness to develop professionally

Why choose AO?

It’s not about the job you need now, it’s about who you want to be and where you want go. The thing about AO is that you don’t have to leave to move on. We have the kind of environment where people learn and thrive and be the best they can be. That’s our values talking.

We empower each and every person to push the boundaries of what’s possible. We’re growing rapidly and so should you. Our environment and our culture are vibrant and engaging, you almost have to feel it to believe it. We’ve got everything you could need in one place, so it’s really no wonder we were named Retail Week Employer of the Year 2015.

 “Our people are our biggest asset, they’re our culture: that unique, indescribable thing that makes us really different.

Great people deserve great things

As an AO employee you can take full advantage of our benefits package. As well as fundamental benefits, like pensions and holidays, we have designed our “AO Perks” to help you out financially, make your work life a little easier or make your home life a lot more fun. Take a look at here.

 

For Cheeky Recruiters...

The in-house team at AO has a highly trained set of recruiters who know the precise type of person that would flourish in the business, as such we won't consider / read speculative or unsolicited CVs from agencies to any AO employee.

When we need to draw upon our external recruitment partners we will only use suppliers who have signed up to our preferred supplier list. Only our selected recruitment partners will earn a fee where we have instructed them directly within a specific remit.

If the above is not observed the AO team reserves the right to contact submitted candidates directly and initiate discussions without payment of any agency fee.

If you chance your arm and submit unsolicited CVs and proposals to AO, all of the above will apply. We really don't think there is any point.

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